Every choice you make communicates something about you and your business to the world. You’re not just creating a logo or selecting a font or a color palette – you’re making strategic choices that communicate who you are and what your business is all about.
Let me help you develop a strong brand identity that clearly communicates your mission and showcases how you’re different from your competitors. Together, we can create a brand that people won’t forget.
“I absolutely loved working with Kristen! She created a beautiful new logo and brand color palette that truly reflects me and my business. She took the time to understand my vision and brought it to life in a way that feels authentic, professional, and perfectly aligned with my brand. I couldn’t be happier with the result! If you’ve been looking for branding and design help, Kristen is your girl, she’ll bring your vision to life in a way that feels authentic and perfectly you.”
– Jenna Herrig Content Creator & Business Mentor
Client Work
Logo Design & Business Card
Loadstone Literary
This project included designing a logo and business card for Loadstone Literary. I first developed the logo, incorporating the creative element of books within the “L” as a nod to the owner’s work with authors. From there, I created a two-sided business card that incorporated the new logo while also tying in elements from the owner’s website, which I also redesigned.
Client Work
Logo Suite
Midstates equipment & Supply
This project included creating a:
• Primary Logo • Secondary Logo • Emblem • Favicon • Full-color and black & white versions
One detail that was especially important to me was honoring Midstate’s original logo. The original logo featured a road, so I looked for a way to subtly carry that idea forward into the new design. The new logo uses a line of squares to create an abstract impression of a road, offering a small nod to the company’s history while giving the logo a fresh, updated look.
Client Work
Jenna Herrig
Color palette & Logo Design
It was such a pleasure creating this color palette and logo for Jenna’s brand. She loved the color blue and wanted a palette that created a sense of peace and calm. Once the colors were in place, it was fun to see it all come together by creating a new primary and secondary logo.
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